Our Story
ABOUT US
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Founded by Louise Chen, we are an eco-luxe swimwear and intimates label based in Perth, Australia. LOU was created to empower women with small boobs to look and feel sexy in their own body. Society fails to portray small boobs as ‘sexy’ and LOU is out here to change that. LOU babes are confident, sexy women with small boobs, loving life, kicking ass and just owning their body.
LOU is not just the abbreviation of Louise's name, but is the acronym for 'Love Ourselves Unconditionally' as that is our ultimate mission, to spread self-love.
OUR MISSION
EXPERIENCE IT NOW
We have first-hand experience and understand that finding the perfect swimwear and bra that is comfortable and sexy for small boobs has always felt like Mission Impossible. LOU ensures that you no longer need to worry about whether a design will flatter your small boobs.
We have over 6500 customers, with many messaging us to express how they almost cried when they put on a LOU Swim bikini because for the first time in their life, they finally felt confident and sexy in their body!
Our first Retro Summer Collection introduces firm padded swimwear for small boobs with a natural lift and no awkward cup gaps, sewn in for ultimate comfort so they don’t shuffle around. Our seamless designs ensure smooth lines and no digging into your legs and armpits. We believe that to feel sexy, you must first feel comfortable.
SUSTAINABILITY
READ: Why Sustainable Swimwear is the Sexy Trend We Need
We celebrate women with small boobs while supporting sustainability. Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that are timeless and will last for many summers to come. Our swimwear is resilient to chlorine, suntan creams* and oils. Our fabrics are UV protective, extra soft and comfortable to ensure the perfect fit and leave you feeling like it’s a second skin.
LOU Swim’s collections are consciously created, which means we order limited amounts of fabrics per colour and restocks are not guaranteed. We are proud to produce high quality swimwear that leaves a positive impact on women and the environment.
*although tanning products won’t erode the fabric, to ensure white swimsuits remain white please avoid contact with tanning products.
NO MORE GAPS
How can you expect to feel sexy in your swimwear if you don’t feel comfortable in it (with gaps left, right and centre) and all you can think about is not flashing anyone at the beach…
No more oversized, deep cups that leave you with awkward gaps. Our shallower cups support your sexy small boobs and your dreams of feeling comfortable in your own skin.
NATURAL LIFT
Padding is like an endangered species in the swimwear industry and it shouldn’t be this way. Just like a natural makeup look for your face, our padding lets your boobs look good while still feeling like your beautiful self (and not 2 cups too large).
The sewn in padding won't shuffle around and can provide you with the sufficient support to achieve the cleavage of your dreams.
COMFORT FIRST
To feel sexy, you must first feel comfortable in your own skin. Our seamless designs ensure smooth lines and no digging into your legs and armpits for the ultimate comfort.
Crafted from the high quality American REPREVE® fibres made from recycled plastic bottles, our flattering designs ensure the perfect fit and leave you feeling like it’s a second skin.