Founded by Louise Chen, we are an eco-luxe swimwear label based in Perth, Australia. LOU Swim was created to empower women with small boobs to look and feel sexy in their own body. Society fails to portray small boobs as ‘sexy’ and LOU Swim is out here to change that. LOU babes are confident, sexy women with small boobs, loving life, kicking ass and just owning their body.
We have first-hand experience and understand that finding the perfect swimwear that is comfortable and sexy for small boobs has always felt like Mission Impossible. LOU Swim ensures that you no longer need to worry about whether a design will flatter your small boobs.
We have over 4800 customers, with many messaging us to express how they almost cried when they put on a LOU Swim bikini because for the first time in their life, they finally felt confident and sexy in their body!
Our first Retro Summer Collection introduces firm padded swimwear for small boobs with a natural lift and no awkward cup gaps, sewn in for ultimate comfort so they don’t shuffle around. Our seamless designs ensure smooth lines and no digging into your legs and armpits. We believe that to feel sexy, you must first feel comfortable.
We celebrate women with small boobs while supporting sustainability. Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that are timeless and will last for many summers to come. Our swimwear is resilient to chlorine, suntan creams* and oils. Our fabrics are UV protective, extra soft and comfortable to ensure the perfect fit and leave you feeling like it’s a second skin.
LOU Swim’s collections are consciously created, which means we order limited amounts of fabrics per colour and restocks are not guaranteed. We are proud to produce high quality swimwear that leaves a positive impact on women and the environment.
*although tanning products won’t erode the fabric, to ensure white swimsuits remain white please avoid contact with tanning products.
How can you expect to feel sexy in your swimwear if you don’t feel comfortable in it (with gaps left, right and centre) and all you can think about is not flashing anyone at the beach…
No more oversized, deep cups that leave you with awkward gaps. We use shallower cups that actually support your sexy small boobs and your dreams of feeling comfortable in your own skin. The cups are sewn in for ultimate comfort so they don’t shuffle around.
Padding is like an endangered species in the swimwear industry and it shouldn’t be this way. Just like a natural makeup look for your face, our padding lets your boobs look good while still feeling like your beautiful self (and not 2 cups too large).
The sewn in padding means they won't shuffle around and can provide you with the sufficient support to achieve as much cleavage as possible while still feeling and looking natural.
To feel sexy, you must first feel comfortable. Our seamless designs ensure smooth lines and no digging into your legs and armpits.
Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that ensure the perfect fit and leave you feeling like it’s a second skin.
I'm really happy with my purchase, I think the quality is really good and very flattering. I bought the MIA top and the TORI bottoms.
Lou was super quick to reply for an exchange in sizes.
Initially, I didn't think too much about it but the band is a little thin, so there might be a bit more pressure on the skin, but it's probably also me and how broad my shoulders are. If that's an issue, I think the FIO set would be better suited for you.
Regardless, I'm really looking forward to purchasing more sets! :)
Amazing Bikini, beautiful structure and colour
My boyfriend bought this one for me, because i wished for it and i absolutely love it! I am more than happy finding this brand! It gives me euphoria, where other brands gave me disphoria. Finally i can feel perfectly okay with my size, because there is a bikini which fits perfectly without any weird gaps, which made me feel uncomfortable! Aside from that i am very thankful for the orange jenny, which i was gifted. At first i thought about buying the purple jenny because i love the colour, but i wasnt sure if it would fit me! Thanks to the orange jenny i realized, that my worries would have been unfounded! If you are thinking of buying one, please do it, you wont regret. The price is absolutely justified by the quality! Even the detail of "you are sexy" on the inside made me smile🥰
This is by far my favourite collection. I was so excited to order the gingham print and I love the high waisted bottoms. LouSwim bathers always make me feel beautiful and always fit nicely and comfortably! Just love them!
Ordered all the way from the Netherlands, shipping was free, and send out fast. Received the top in a super pretty box, branding is on point. 😍 And literally the most flattering top I’ve ever owned!! Received an amazing free gift with it as well. 🥰 Now I have to start saving up for the Nina and Tori in all different colors. 🤩
Amazing! Loved all the swimwears received including the special gift! Thanks alot ya! Makes me feel sexy♥️ It would be great if you all can come up with normal bra as well.
I recently ordered the lavender top and bottoms set and was pleasantly surprised to receive a complimentary orange set with my purchase. The swim fabric feels incredibly soft and the set look stunning on. I wholeheartedly recommend this brand especially for small chested ladies like myself :)
I ordered a set for the lavender top and bottoms and i was given a gift orange set for my purchase. The swim fabric is super soft and stitching is well done i can tell these are going to last me a while. I wish i could show some pictures here of how amazing these bathing suits look and feel. The quality is absolutely spectacular and amazing! I will 1,000% recommend this brand especially for someone who wants a confident boost or to feel sexy with their itty-bitty titties (like mine). For reference i am an xsmall in US sizing i ordered the xsmall which fits like a glove.
TORI (Black) Top
perfect quality and gave an incredible push up!
I have the Fio, Mia, and Tori but the Millie is my favorite. I hope it will come with more colors. Like the Tori it really contours to the shape of my boobs no matter how I move but it’s not as conservative which is what I like.
Glad I chose this bottoms to match my tori top. It covers my butt well, not showing much butt flesh. Fits well too!
Beautiful swimwear that is so fitting! Lovely material too! Thank u!
These bathers are just 💯 %
The fit is amazing, the material is as soft as u can get, and the comfort spot on.
The bikini is stunning and looks so good on! It’s comfortable, flattering and I love the adjustable straps. I also love the quality. I’ve been recommending them to all my IBTC friends!