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Our Story

swimwear brand owner wearing swimwear for small boobs


Founded by Louise Chen, we are an eco-luxe swimwear label created to empower women with small boobs to look and feel sexy in their own body. Society fails to portray small boobs as ‘sexy’ and LOU Swim is out here to change that.  LOU babes are confident, sexy women with small boobs, loving life, kicking ass and just owning their body.


We have first-hand experience and understand that finding the perfect swimwear that is comfortable and sexy for small boobs has always felt like Mission Impossible. LOU Swim ensures that you no longer need to worry about whether a design will flatter your small boobs. Our first Retro Summer Collection introduces padded swimwear for small boobs with a natural lift and no awkward cup gaps, sewn in for ultimate comfort so they don’t shuffle around. Our seamless designs ensure smooth lines and no digging into your legs and armpits. We believe that to feel sexy, you must first feel comfortable.


We celebrate women with small boobs while supporting sustainability. Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that are timeless and will last for many summers to come. Our swimwear is resilient to chlorine, suntan creams* and oils. Our fabrics are UV protective, extra soft and comfortable to ensure the perfect fit and leave you feeling like it’s a second skin.

LOU Swim’s collections are consciously created, which means we order limited amounts of fabrics per colour and restocks are not guaranteed. We are proud to produce high quality swimwear that leaves a positive impact on women and the environment.

*although tanning products won’t erode the fabric, to ensure white swimsuits remain white please avoid contact with tanning products.

View our collection.

behind the scenes of women with small boobs wearing swimwear