We have first-hand experience and understand that finding the perfect swimwear and bra that is comfortable and sexy for small boobs has always felt like Mission Impossible. LOU ensures that you no longer need to worry about whether a design will flatter your small boobs.

We have over 6500 customers, with many messaging us to express how they almost cried when they put on a LOU Swim bikini because for the first time in their life, they finally felt confident and sexy in their body!

Our first Retro Summer Collection introduces firm padded swimwear for small boobs with a natural lift and no awkward cup gaps, sewn in for ultimate comfort so they don’t shuffle around. Our seamless designs ensure smooth lines and no digging into your legs and armpits. We believe that to feel sexy, you must first feel comfortable.

We celebrate women with small boobs while supporting sustainability. Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that are timeless and will last for many summers to come. Our swimwear is resilient to chlorine, suntan creams* and oils. Our fabrics are UV protective, extra soft and comfortable to ensure the perfect fit and leave you feeling like it’s a second skin.

LOU Swim’s collections are consciously created, which means we order limited amounts of fabrics per colour and restocks are not guaranteed. We are proud to produce high quality swimwear that leaves a positive impact on women and the environment.

*although tanning products won’t erode the fabric, to ensure white swimsuits remain white please avoid contact with tanning products.