Never crush or flip the cups inside out. This is especially important for our bras and padded swim tops to maintain that perfect fit.

Be cautious of rough pool edges, velcro at the gym, or snaggy jewellery. These can cause pulling and "pilling" on soft fabrics.

Ensure your pieces are 100% dry before storing to keep them fresh. Avoid placing heavy items on top of your LOU pieces; keeping them at the top of the pile prevents the cups from being crushed and helps maintain their shape.

Hand wash your LOU pieces in fresh, cold water as soon as possible after wear. For bras and activewear, this removes sweat and oils; for swimwear, it flushes out salt and chlorine.

Gently squeeze out excess water - never wring or twist the fabric, as this damages the delicate fibres and elasticity.

Use a mild, gentle detergent (no moisturisers or "heavy duty" formulas). If your swimwear has been in chlorine, a mild soap is essential to neutralise the chemicals that eat away at the fabric.

Avoid the washing machine and harsh detergents whenever possible. If you absolutely must use a machine for activewear, always use a delicate wash bag, a cold cycle, and a gentle liquid detergent.

Lay your pieces flat to dry in the shade. While a little Vitamin D is great, constant direct sunlight can fade those vibrant LOU colours over time. Never tumble dry - heat is the enemy of Spandex!

Avoid wearing your LOU pieces in hot tubs or heated pools. High temperatures can cause Spandex to disintegrate in as little as 8 weeks with regular use.