Our Story
ABOUT US
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Founded by Louise Chen, we are an eco-luxe swimwear label based in Perth, Australia. LOU Swim was created to empower women with small boobs to look and feel sexy in their own body. Society fails to portray small boobs as ‘sexy’ and LOU Swim is out here to change that. LOU babes are confident, sexy women with small boobs, loving life, kicking ass and just owning their body.
OUR MISSION
EXPERIENCE IT NOW
We have first-hand experience and understand that finding the perfect swimwear that is comfortable and sexy for small boobs has always felt like Mission Impossible. LOU Swim ensures that you no longer need to worry about whether a design will flatter your small boobs.
We have over 6500 customers, with many messaging us to express how they almost cried when they put on a LOU Swim bikini because for the first time in their life, they finally felt confident and sexy in their body!
Our first Retro Summer Collection introduces firm padded swimwear for small boobs with a natural lift and no awkward cup gaps, sewn in for ultimate comfort so they don’t shuffle around. Our seamless designs ensure smooth lines and no digging into your legs and armpits. We believe that to feel sexy, you must first feel comfortable.
SUSTAINABILITY
READ: Why Sustainable Swimwear is the Sexy Trend We Need
We celebrate women with small boobs while supporting sustainability. Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that are timeless and will last for many summers to come. Our swimwear is resilient to chlorine, suntan creams* and oils. Our fabrics are UV protective, extra soft and comfortable to ensure the perfect fit and leave you feeling like it’s a second skin.
LOU Swim’s collections are consciously created, which means we order limited amounts of fabrics per colour and restocks are not guaranteed. We are proud to produce high quality swimwear that leaves a positive impact on women and the environment.
*although tanning products won’t erode the fabric, to ensure white swimsuits remain white please avoid contact with tanning products.
NO MORE GAPS
How can you expect to feel sexy in your swimwear if you don’t feel comfortable in it (with gaps left, right and centre) and all you can think about is not flashing anyone at the beach…
No more oversized, deep cups that leave you with awkward gaps. Our shallower cups support your sexy small boobs and your dreams of feeling comfortable in your own skin.
NATURAL LIFT
Padding is like an endangered species in the swimwear industry and it shouldn’t be this way. Just like a natural makeup look for your face, our padding lets your boobs look good while still feeling like your beautiful self (and not 2 cups too large).
The sewn in padding won't shuffle around and can provide you with the sufficient support to achieve the cleavage of your dreams.
COMFORT FIRST
To feel sexy, you must first feel comfortable. Our seamless designs ensure smooth lines and no digging into your legs and armpits.
Our bikinis are crafted from the highest quality American REPREVE® fibres made from recycled plastic bottles transformed into flattering cuts and designs that ensure the perfect fit and leave you feeling like it’s a second skin.
Let customers speak for us
WOW
I’m 31 years old and am a 34A cup. I’ve never found a swimsuit that I like on my body. Swimsuits always make me feel like I have the body of a middle school boy. I took a chance on this swimsuit with LOW expectations (I recently ordered 8 swimsuits from Pacsun and Billabong, and none of them fit right, UGH)
I’m around 125 lbs, 5’ 4, and typically a 26 in jeans. I sized up to a medium in the bottoms after reading they run small (and so glad I did!!!)
I bought a size small in the top and probably should have sized up to a medium, but the top does have enough stretch to it that it fits and is still comfy.
I’m so grateful to find a suit that makes me not hate my body. Thank you thank you thank you!!!!! 🥹
Amanda
ELLIE Top
Amazing all the way
I can't get enough of my Lou Swim bikinis! The fit is absolutely perfect, it hugs in all the right places, providing comfort and support while being super flattering on my bust. The burgundy color is out of this world, even more prettier than on the website. I own two FIO's but Mia is by far my favourite one!
Ana
MIA Top
Love love love
The first swimmers that fit properly ❤️
Anonymous
ERIN Top
love it!
I got a 26D (i have a 26in snug underbust) and definitely should have sized up to a 28C because the band isn't super stretchy, which helps with the longevity I guess. I am just going to wear it with an extender for now. I love how delicate the bra looks, I always needed to settle for boring bras but not anymore. Please keep releasing more lace designs, I love it so much! It fits super nicely as well, is comfortable and is nice quality despite the delicate design. :)
Cute!
I love the ribbed material, I wish that it was a bit more high waisted and had a bit more give in the material but it fits well and does not lose shape once it gets wet. Plus it's super cute paired with the matching top!
Alena R
HOLLY Bottoms
In Love!
I absolutely love love love this swim top, it fits like a glove, makes the girls look GREAT, and is my new fav swim piece!!! The beautiful olive colour is so flatter, highly recommend!
Alena R
ELLIE Top
Incredible bikini!
I am so glad I tried Lou Swim because it’s honestly changed my life (not to be dramatic). I have never felt so confident in a bikini before! I’ve always struggled to find bikini tops that fit my small chest, but this top is honestly magical. The firm fabric and padding is amazing. Couldn’t recommend this brand enough!
J.S.
FIO Top
Perfect!
This is my new favorite bra! It's so comfortable and I feel so beautiful and confident in it. Highly recommend! I have a 27 underbust and 32 overbust and I got a 28D. I found it to be very true to size. I will 100% purchase any bras Lou comes out with in the future
Elizabeth Bishop
RIRI Plunge Bra
Perfect fit!
Fits perfectly for small chests! I am 30A and got XS. Not gaps and I love having the padding sewn in. Will definitely be a returning customer!
Melissa Brizzi
MIA Top
My new favorite top
I absolutely love this top! Perfect for small chests. I am 30A and it fits perfectly with no gaps. I love that thr padsing is sewn in and this is made for small chests and enhances them naturally. Will definitely be a customer again!
Melissa Brizzi
ERIN Top
Perfect fit
Absolutely love! I never review clothing and was nervous purchasing because there were no reviews. Beautiful color and perfect coverage. I got an xs and am 36 inches in hips.
M.B.
ERIN Bottoms
Perfect Fit
Absolutely love! They are a perfect fit with great medium coverage. I got an XS and am 36 inches in hips. Love the seamless design.
M.B.
ERIN Bottoms
Amazing!
I absolutely love this bra. Ever since I first started wearing bras, I could never find one that fit perfectly, I’d always have a gap in the cups even though I was wearing the right size for my measurements. I’ve tried a bra from a different company that claims they make bras for small chested women, but I still had the gap issue with the cups, where as that issue is nonexistent with the Lou RIRI bra. It is so comfortable, the lace is beautiful, and the material of the bra is durable. Definitely recommend as the bra for small chests, it’s the only bra I plan to buy from now on!
Kelly Koutinas
RIRI Plunge Bra
Great
Really emphasises what little I have and makes me feel more confident in a Bikini :)
Chantelle Payne
TORI Top
So comfy and pretty!!
I purchased these along with the Riri bra to have the full set and I'm so happy I did! The material is so soft and buttery, and the lace detail is so sexy!
Giselle Navarro
RIRI Panties